Skip to main content

Digital Holiday Fraud Trends 2024

As fraud tactics evolve, businesses must adapt. Our latest report* uncovers how suspected digital fraud trends shifted during the critical festive season globally and in Kenya.  

So far, the 2024 holiday period has revealed stark contrasts, showcasing the dynamic nature of fraud threats, including:

  • A 33.1% decrease in suspected digital fraud attempts in Kenya showcases growing vigilance
  • Most popular day for suspected digital fraud attempts in Kenya was Sunday, Dec. 1
  • Top indicators of ecommerce fraud globally were device attribute mismatches and device and account age and relationship
     

Discover how these changes could impact your fraud prevention strategies, and tap into actionable insights and recommendations that can help your business strengthen defences in the upcoming year.

*Analyses based on intelligence from billions of transactions and over 40,000 websites and apps contained in TransUnion® TruValidate™. 

Complete the form to receive the fraud insights

TransUnion would like to send you original insight, commentary and research on data, software and analytics, early notifications of exclusive events and information about our products and services. If you would like to receive that information, please let us know using the following options:

If you wish to unsubscribe from our communication you may use the unsubscribe link at the bottom of any marketing communications shared with you.
Please read our privacy notice, which explains who we are, how we collect and use your personal information and how you can exercise your privacy rights.

Could not submit form.