H2 2024 Update: State of Omnichannel Fraud Report

As fraud grows in Kenya’s increasingly digital financial ecosystem, businesses must adapt to protect revenue and consumer trust. With the rise of digital platforms, Kenya has seen a significant surge in fraudulent activity, particularly in the retail sector. 

Those that build consumer trust by enhancing their omnichannel experiences with friction-right fraud detection and prevention capabilities stand to win. 

The latest update to the State of Omnichannel Fraud Report offers valuable insights to those responsible for preventing fraud and securing customer engagements to deliver better business outcomes. 

Key fraud trends and insights highlighted include: 

Digital Fraud in Kenya: 

• 80% of Kenyan consumers were targeted by fraud, with 8% falling victim. 
• The retail sector experienced 11.7% of Digital Fraud attempts. 

Global fraud context: 

• 5.2% of all attempted global digital transactions were suspected Digital Fraud in H1 2024
• 49% of adults in 18 countries reported being targeted by scams through email, online platforms, phone calls and text messages during Q2 2024. 

By addressing these trends, organisations in Kenya can better protect themselves and their consumers. 

To explore Kenya’s fraud landscape and how it compares to other markets, complete the form to download the full report