Botswana Consumer Pulse Study Q2 2024

Explore the latest trends in consumer behaviours and financial health with TransUnion's Q2 2024 Consumer Pulse Study.

This in-depth report provides valuable and timely insights into how Botswana households managed their finances, spending and debt, as well as their experiences with and attitudes toward online fraud.

Learn how these trends can inform your business strategies and help drive economic opportunity.

Key findings and critical insights include:

• Income growth: Nearly half (41%) of households reported income increases, led by Gen Z and Millennials
• Debt management: A notable 25% prioritised faster debt repayment, while 56% reduced discretionary spending
• Credit demand: Perceived access to credit improved significantly, with 33% planning to apply for new or refinance existing credit
• Digital adoption: Despite increasing awareness, only 38% conducted half their transactions online, highlighting the need for enhanced digital engagement strategies

This report is an essential resource for understanding consumer behaviour trends, improving credit strategies, and enhancing digital security measures in Botswana's evolving financial landscape.